Customer Lifetime Value Calculator
Estimate what a customer is worth over the whole relationship, and whether that justifies what you pay to win one.
Free · no account · calculates in your browser
Your numbers
Lifetime value
₹4,320
Gross profit, not revenue.
- Lifetime revenue
- ₹9,600
- CLV : CAC
- 5.4×
Under 1 means you lose money on every customer you buy.
How this is calculated
Lifetime revenue = AOV × Orders per year × Years. CLV = Lifetime revenue × Gross margin ÷ 100.
Margin-based, and undiscounted — money two years out is treated as worth the same as money today. Good enough for comparing channels, not for valuing a business.
What people use this for
- Decide what you can pay for a customer
- Compare retention against acquisition
- Justify a loyalty push