Customer Acquisition Cost Calculator
Divide what you spend on getting customers by how many you got, to find what each one costs.
Free · no account · calculates in your browser
Your numbers
Cost per customer
₹833.33
- Total acquisition spend
- ₹1,00,000
How this is calculated
CAC = (Marketing spend + Sales cost) ÷ New customers won
Count only NEW customers. Including repeat buyers understates CAC, which is the most common way this number gets flattering.
What people use this for
- Judge a channel
- Set an ad budget
- Compare against lifetime value