Ad Profitability Calculator
Find the ROAS you need before ads make money, and whether the campaign you are running clears it.
Free · no account · calculates in your browser
Your numbers
Profit after ad spend
₹22,000
- Your ROAS
- 3.6×
- Break-even ROAS
- 2.5×
- Gross profit before ads
- ₹72,000
The ROAS below which ads lose money at this margin.
How this is calculated
Gross profit = Revenue × Margin ÷ 100. Profit after ads = Gross profit − Ad spend. Break-even ROAS = 100 ÷ Margin %.
Uses the revenue your ad platform attributes to itself, which platforms tend to report generously. Compare against your own order data before trusting a thin result.
What people use this for
- Set a ROAS target
- Kill an unprofitable campaign
- Brief an agency