Pricing Strategy

Markup Calculator

Convert between cost, markup and margin — so you stop confusing a 50% markup with a 50% margin.

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Your numbers

Selling price

₹750.00

Profit per unit
₹250.00
Margin on selling price
33.33%

Always lower than the markup. This is the number that matters.

How this is calculated

Selling price = Cost × (1 + Markup ÷ 100). Margin % = Profit ÷ Selling price × 100.

Markup is measured against cost; margin against the selling price. A 50% markup is a 33.3% margin — mixing them up is the most common pricing error in small retail.

What people use this for

  • Set a markup over cost
  • Convert markup to margin
  • Check reseller pricing
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