What is abandoned cart recovery: Recovering lost sales on auto-pilot
Almost 70% of shoppers add items to their cart but leave before completing checkout. In e-commerce, this is known as cart abandonment.
Why shoppers abandon checkout:
High shipping fees, complex multi-step forms, and lack of trusted payment options are the top reasons. To counter this, LaunchGrid utilizes a single-page checkout design and automatically calculates shipping fees as free.
The Recovery Loop:
If a buyer enters their details but fails to complete payment, LaunchGrid starts a 30-minute timer. Once expired, it triggers automated emails and WhatsApp messages offering a direct link to resume checkout, occasionally adding a limited-time coupon discount. This setup recovers up to 25% of lost checkouts automatically.
Frequently Asked Questions
How do you trigger cart recovery?
LaunchGrid monitors checkout initiation. If an order remains in "pending" payment status for 30 minutes, it automatically executes the recovery flow.
Can I customize the recovery messages?
Yes, merchants can configure recovery message templates and discounts inside the dashboard settings.