Case Study: How Aanya Ethnic Wear Increased Orders 3x Using LaunchGrid
Aanya Ethnic Wear is a growing fashion label that originally sold products entirely through Instagram DMs and manual WhatsApp chats. In this case study, we look at how they automated their operations and tripled order volumes.
The Challenge: Manual DM Bottlenecks
Sharing individual photo files, quoting prices, sharing UPI QR codes, and confirming payments manually took hours. High cart abandonment occurred when customers had to wait for replies.
The Solution: Streamlined Checkout
They built a storefront on LaunchGrid, letting customers tap bio links to view the entire catalog and checkout immediately. They used our WhatsApp Message Generator to customize quick chat CTAs for campaigns.
The Result: 3x Order Growth
Conversion rates climbed from 1.2% to 3.8%. Automatic WhatsApp reminders recovered 28% of abandoned checkouts. Check your own ad potential with our Meta Ads ROAS Calculator.
Frequently Asked Questions
How did Aanya Ethnic Wear manage logistics?
They connected Delhivery shipping APIs natively to their storefront, printing shipping labels with a single tap.
What was their cart recovery rate?
Using LaunchGrid's automated WhatsApp recovery loops, they recovered 28% of checkouts that had entered shipping details but left before paying.